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Paid advertising
We plan campaigns around your offer and audience, develop creative, and test which messages bring relevant enquiries.
About us
We’re Verotiq.
We help businesses find their next customers.
We work with B2C service businesses that turn enquiries, appointments, or consultations into customers. Our work connects paid advertising, landing pages, and your team’s follow-up.
We start by listening: what you offer, where your customers come from, and what happens when someone gets in touch. Those details shape the work we recommend.
The customer journey- Paid advertising
An ad gets noticed
- Landing page
A visitor takes interest
- Lead qualification
An enquiry gets qualified
- Booking & follow-up
Your team takes the call
Advertising, website, and follow-up. Connected.
What we do
Four parts of the same job: helping the right people find your business and take the next step.
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Landing pages
We design and build pages for your campaigns. Each page explains the offer, answers the visitor’s questions, and makes the next step clear.
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Lead qualification
We help define what a suitable enquiry looks like and build that into your forms and follow-up, so your team has context before a conversation.
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CRM & automation
We connect the steps after someone enquires: recording their details, notifying the right person, and organizing bookings and follow-up.
Tracking & reporting
We look at where enquiries come from, what they cost, and what happens next. Feedback from your sales team helps us understand which campaigns bring useful opportunities.
How we work
We build the foundations, test them with real campaigns, and use what we learn to improve the results.
Your offer, budget, market, and sales follow-up all matter. We account for them throughout the work.
See our process01Build
We start with your business, offer, and sales process. Then we prepare the pages, creative, and tracking needed for the campaign.
- Agree on the scope and goals
- Create pages and advertising assets
- Set up conversion tracking
02Test
We launch controlled campaigns to see how people respond. Different messages, audiences, and creative give us something useful to compare.
- Launch initial campaigns
- Compare creative and audiences
- Check enquiries and tracking
03Optimize
We review the results with attention to cost and lead quality. We adjust the ads and pages, and look for points where interested people drop off.
- Review campaign and page performance
- Refine the offer and customer journey
- Use feedback from your sales team
04Scale
When a campaign is working, we can increase activity at a pace your budget and sales team can support. Testing and monitoring continue as it grows.
- Adjust spend around performance
- Refresh creative
- Monitor costs and lead quality
What matters to us
The choices that guide our work.
Useful enquiries
An enquiry should give your team a reason to follow up. We consider fit and intent alongside the number of leads.
Clear decisions
You should understand what we’re working on and why. We use reporting to explain results and decide what to change.
Ongoing improvement
We keep testing creative, pages, and follow-up. A campaign needs attention after launch, too.
A conversation about your business
Tell us what is working today and where you need help. We’ll use that conversation to decide which parts of your customer journey need attention.
We can help when you’re preparing to run paid campaigns, when your landing pages need work, or when enquiries aren’t reaching the right person.
Before recommending an approach, we need to understand your offer and how your team handles a new lead.
Before we start
We agree on what the engagement includes.
- Your goals and the work to be delivered
- Agency fees and advertising budget
- Access, approvals, and responsibilities
- How progress will be measured